Beamy
Beamy is a playful and highly adaptable mascot for BRight money, I designed around simple geometric forms, expressive motion, and a vibrant visual personality.
Beamy is a playful and highly adaptable mascot for BRight money, I designed around simple geometric forms, expressive motion, and a vibrant visual personality.
Beamy is a playful and highly adaptable mascot for BRight money, I designed around simple geometric forms, expressive motion, and a vibrant visual personality.
Storyboard
To establish a flexible and scalable mascot system, I designed and developed 70+ unique variations of Beamy, each tailored to different user states, achievements, emotions, and product interactions. The design process focused on creating a simple yet highly adaptable visual language that could work seamlessly across onboarding flows,UI product narratives,marketing campaigns,and
in-product experiences. As a result, Beamy became a key brand asset that strengthens Bright Money’s identity, enhances user engagement, and adds personality to every touchpoint within the ecosystem.
To establish a flexible and scalable mascot system, I designed and developed 70+ unique variations of Beamy, each tailored to different user states, achievements, emotions, and product interactions. The design process focused on creating a simple yet highly adaptable visual language that could work seamlessly across onboarding flows,UI product narratives,marketing campaigns,and
in-product experiences. As a result, Beamy became a key brand asset that strengthens Bright Money’s identity, enhances user engagement, and adds personality to every touchpoint within the ecosystem.
CHaracter development
