This was a fun exploration project where I set out to create a story-driven animation blending 2D and 3D visuals. The goal was to craft an intuitive experience that reflects Converso’s value propositions without being overly literal.

I set a few rules from the start: the animation needed to transition seamlessly, almost like parallax motion; I wanted to explore hand-drawn and character animation; and it should feature elements that move smoothly from one scene to the next.

The main creative challenge was finding a compelling “wow” factor between scenes while keeping the motion clean and satisfying.